Roberto Bettega (Italian pronunciation: [roˈbɛrto ˈbɛtteɡa]; born 27 December 1950 in Turin, Piedmont) is an Italian former footballer who played as a forward.
A prolific and athletic striker, Bettega is mostly remembered for his successful time at his hometown club Juventus, where he won several titles and established himself as one of Italy's greatest ever players due to his skill, goalscoring, and creativity. He was nicknamed La penna bianca ("White Feather") due to his appearance, and Bobby Gol! due to his eye for goal.
At international level, he represented Italy at the 1978 FIFA World Cup, and at the 1980 European Championships, helping his team to fourth-place finishes on both occasions; he was unable to take part at the 1982 World Cup, which Italy won, due to injury.
In December 2009, Bettega was officially appointed deputy director-general of Juventus. His role will be to act as an intermediate between the players and coaching staff and the upper echelons of the club, as well as taking an active involvement in all of the Old Lady's transfer dealings.Close